Latitia Kung | Strategic GTM Partner for Emotionally-Driven Brands
Strategic GTM Partner for Emotionally-Driven BrandsI work with founders at the moment when GTM stops being intuitive and needs to become intentional. With experience across luxury, travel, wellness, and health industries, I design founder-led GTM systems that align emotional insight with repeatable growth.My focus is not just on what works — it’s on what must work, grounded in human insight and market truth. I help founders see what most overlook: the hidden assumptions, the untapped narratives, and the signals that will shape long-term traction.● Founder-led GTM strategy & architecture
● ICP & value resonance design
● Narrative-driven growth systems
● Deep expertise in luxury, travel, wellness & consumer experiences
Latitia Kung | Strategic GTM Partner for Emotionally-Driven Brands
Founder-Led GTM, ReimaginedI help founders answer the questions that define the success of emotionally-driven brands:● Who is your real customer, and what emotional need are you fulfilling?
● What narrative will resonate before competitors copy your features?
● What should not be built or scaled yet?
● How can your GTM motion reflect your brand’s truth and human insight?1. GTM Architecture Sprint
A 3–4 week intensive to define ICP, messaging spine, and first repeatable GTM motion, built for founder-led execution.2. Strategic GTM Retainer
Monthly advisory to keep narrative, ICP, and GTM aligned ensuring early traction compounds into repeatable growth.3. Founder-GTM Partnership (Equity + Advisory)
Deep collaboration with high-potential founders to shape early GTM systems that become the company’s leverage.
Latitia Kung | Strategic GTM Partner for Emotionally-Driven Brands
My work is built on three pillars:1. Human Insight First – Emotional resonance drives conversion, loyalty, and brand attachment.2. Founder-Led GTM – Systems are designed to amplify founders’ vision, not replace it.3. Directional Judgment Over Activity – I prioritize clarity over volume, focusing on decisions that matter most.Insight → GTM Design → Scale with FidelityIf you’re a founder or early-stage brand in luxury, travel, health and wellness, and want GTM clarity before scale, let’s connect.
©2025 LATITIA KUNG